NISSAN INTERACTIVE BROCHURES
Our team was tasked with developing an app that simplifies the vehicle selection process for the consumer. It was designed to reside both in the showroom tablet bar as well as the hands of dealers as they walk a customer through the sales process.
The apps main goal was to balance heavy product info with a simple, clean UI that did not overwhelm the users. By leveraging product knowledge with key consumer insights - we were able to create an app that allows for easy navigation of key product information across all models and trims inside a dealership.
WHY OR WHICH?
Consumer Journey Strategy:
Consumer Research informed that there are two specific audiences we needed to separate; 'Explorers' and 'Buyers'. Each required their own specific content, information and component needs.
Each section is designed to tell the full story of the vehicle. Content is crafted to support each vehicle's specific positioning and unique product stories were crafted to give every vehicle its own unique layouts.