ART DIRECTION & CONCEPT DEVELOPMENT

MANUAL VS. AUTO - TOYOTA GR86 LAUNCH VIDEO & SOCIAL CAMPAIGN

Concept Development and Art Direction for the launch of the all-new 2022 Toyota GR86.

Director: Alex Bernstein

DP: Will Roegge

Editor: Volkert Besseling

MANUAL VS. AUTO

Concept Development:

While the trend towards automatic vs. transmissions persists in the automotive industry, the Toyota GR86 deserves recognition for continuing to cater to the unwavering manual transmission drivers as well.

This concept celebrates the all-new GR86, which embraces both transmissions.

Which will you choose?

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SOCIAL CAMPAIGN

The GR86 Launch video was designed to be utilized not only on Youtube but also on Toyota’s social media channels - sparking playful conversations about the battle between the transmissions as well as providing a platform for enthusiasts to declare their loyalties.

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ENTHUSIAST RECEPTION

The effect of the campaign was an outpouring of support for GR86's specific offerings. Audiences on all platforms gravitated towards the manual transmission and what it means for Toyota to continue catering to its enthusiast audience

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AUTOMOTIVE CONTENT - ART DIRECTION

ART DIRECTION & CONCEPT DEVELOPMENT

MANUAL VS. AUTO - TOYOTA GR86 LAUNCH VIDEO & SOCIAL CAMPAIGN

ENTHUSIAST RECEPTION The effect of the campaign was an outpouring of support for GR86's specific offerings. Audiences on all platforms gravitated towards the manual transmission and what it means for Toyota to continue catering to its enthusiast audience

AUTOMOTIVE CONTENT - ART DIRECTION

ENTHUSIAST RECEPTION

The effect of the campaign was an outpouring of support for GR86's specific offerings. Audiences on all platforms gravitated towards the manual transmission and what it means for Toyota to continue catering to its enthusiast audience